If “good is the new bad” in games, flawed experiments won’t have time to grow into future GOTYs

In the ever-evolving landscape of video game development, the BioShock series has consistently walked the tightrope between innovation and misstep, much like the cities it portrays. The anticipation surrounding BioShock 4, however, has been clouded by reports of significant narrative revisions following an internal review. Take-Two’s CEO, Strauss Zelnick, recently addressed these concerns, emphasizing the industry’s shift towards higher standards. “I think some of our competitors have realized maybe a little late in the day that consumers are not OK with OK,” he remarked, underscoring the growing demand for exceptional gaming experiences.

Shifting Standards in Gaming

The gaming community has become increasingly discerning, with players now expecting nothing less than greatness. This heightened expectation comes at a time when the market is flooded with remarkable titles such as Blue Prince, Kingdom Come: Deliverance 2, and Mario Kart World. In this competitive environment, games that fail to leave a lasting impression are quickly overlooked. The phrase “good is the new bad” resonates deeply, as even intriguing yet flawed games struggle to capture attention.

While many players celebrate this trend towards quality, it raises questions about the diverse experiences that may be lost in the process. The gaming industry has historically thrived on a mix of innovative yet imperfect titles that paved the way for future successes. Take, for instance, Divine Divinity, a game that emerged from the late ’90s amidst a market fixated on action-RPGs. Larian Studios faced significant publisher pressure, leading to a product that was a compromise rather than a true reflection of their creative vision.

Despite its flaws, Divine Divinity served as a stepping stone for Larian, eventually culminating in the acclaimed Baldur’s Gate 3. This evolution illustrates how the gaming landscape can nurture creativity through trial and error. However, one must ponder whether a studio like Larian would have had the same opportunity to experiment and grow if it were starting out in today’s hyper-competitive environment.

The Importance of Forgiveness in Creation

The gaming industry thrives on iteration and experimentation, with many groundbreaking mechanics emerging from early, imperfect implementations. For example, the first Thief game introduced social stealth in a way that frustrated many players, yet it laid the groundwork for future titles like Dishonored and Hitman. This cycle of trial and error is essential for fostering innovation, as developers often need the freedom to explore uncharted territories.

As players indulge in a plethora of near-perfect offerings, the industry faces a paradox: the lack of forgiveness for missteps may stifle creativity and limit the emergence of future genres and award-winning titles. The current landscape, rich with polished games, raises the question of what potential masterpieces might remain undiscovered if the gaming community continues to prioritize perfection over exploration.


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If "good is the new bad" in games, flawed experiments won't have time to grow into future GOTYs