In a strategic move to enhance its portfolio, Keywords Studios has officially acquired Certain Affinity, a well-regarded co-development studio known for its contributions to several high-profile gaming franchises. While the financial details of the acquisition remain undisclosed, the announcement was made on Keywords’ official website, signaling a significant step in the company’s growth trajectory.
Strengthening Expertise and Presence
Certain Affinity has established itself as a key player in the gaming industry, collaborating on renowned titles such as Halo, Call of Duty, Doom, and Hogwarts Legacy. This acquisition is poised to bolster Keywords’ Create division, enriching its existing capabilities with the extensive knowledge and experience that Certain Affinity brings to the table.
Bertrand Bodson, CEO of Keywords Studios, expressed his enthusiasm about the acquisition, stating, “We are thrilled to welcome Certain Affinity to the Keywords Group. We have enormous respect for their business and reputation. They bring a wealth of knowledge, experience, and expertise to our Create division, complementing our existing skills and expanding our presence notably in the US and Canada.” He further emphasized the potential for growth and collaboration with Certain Affinity’s leadership team.
Max Hoberman, founder of Certain Affinity, echoed this sentiment, highlighting the importance of stability during challenging market conditions. “At this most difficult time in the market, we’re thrilled to be able to provide stability and a supportive home for our team. The respect for our talent and culture that Keywords has shown, along with a willingness to invest in our growth, is unparalleled,” he remarked. Hoberman, along with his co-founder Paul, looks forward to a fruitful partnership that aims to carefully expand their core co-development activities and refine their lead development capabilities.
This acquisition not only signifies Keywords Studios’ commitment to enhancing its service offerings but also reflects a broader trend within the gaming industry, where collaboration and strategic partnerships are increasingly vital for sustained growth and innovation.
