The recent launch of Warhammer 40,000: Space Marine 2 has proven to be a game-changer for Pullup Entertainment, a French publisher that has seen its revenue soar by an impressive 331%. In the financial report for the quarter ending September 30th, the company announced a remarkable overall revenue of €200.1 million (7 million), a significant leap from the €46.4 million (.4 million) recorded during the same period last year.
Exceptional Growth in Catalogue Sales
Diving deeper into the figures, catalogue sales, which encompass new game releases, experienced a staggering increase of 1,201%, reaching €164 million (7.9 million). This surge highlights the impact of Space Marine 2, which has attracted over 4.5 million players since its release on September 9th. Notably, the game garnered two million users within just 24 hours of its launch, underscoring its immediate popularity.
“Our second-quarter revenue has surpassed the previous record set for the entire 2022-23 fiscal year,” stated a company representative. “The launch of Warhammer 40,000: Space Marine 2 is remarkable in terms of both numbers and execution.” The momentum doesn’t stop there; Train Sim World 5 has also contributed to the franchise’s growth trajectory in its initial weeks of release.
The performance of the back catalog, which reflects the recurring nature of Pullup’s business model, has remained robust, further solidifying the company’s financial standing. With these impressive results, Pullup Entertainment is now poised to consider its capital allocation with renewed confidence, focusing on three strategic areas:
- Reduction of the Group’s net debt: Aiming for a healthier financial position.
- Mobilization of resources: Channeling efforts towards higher-potential internal and publishing projects.
- Exploration of external growth opportunities: Remaining open to high-quality prospects that may emerge.
This strategic approach positions Pullup Entertainment to capitalize on its recent successes while continuing to innovate and expand in the competitive gaming landscape.
