Shift Up, the developer behind the acclaimed title Stellar Blade, has shared insights during its FY 24 earnings report, revealing ambitious expectations for the upcoming PC version of the game. The studio anticipates that this new iteration will outpace its PS5 counterpart in sales.
Market Insights and Strategic Planning
In the competitive landscape of AAA gaming, Shift Up recognizes the growing dominance of PC devices over consoles. The company stated,
“In the AAA game market, PC devices have a higher market share than consoles, so we expect the performance of the PC version to exceed that of the console version.”
This perspective is bolstered by the notable expansion of the single-player action game segment within the Asian gaming market.
Shift Up has undertaken a thorough analysis of both successful and less successful console exclusives that transitioned to PC. This research is guiding their strategy to ensure that Stellar Blade’s release on PC is met with success. The studio is committed to optimizing the game for this platform, focusing on:
- Enhancing user convenience
- Adding supplementary content
- Implementing tailored marketing strategies
Moreover, the team is also working to ensure Stellar Blade is optimized for mobile PC settings, including popular devices like the Steam Deck and Asus ROG Ally.
Originally launched for the PS5 in April 2024, Stellar Blade has already made a significant impact, securing seven awards at the Korean Game Awards in November. In recognition of this success, Shift Up rewarded its employees with a PS5 Pro and a cash bonus of ,400, reflecting the studio’s commitment to its team and their achievements.
For those interested in a deeper dive, a comprehensive review of Stellar Blade on PS5 is available for exploration.
[Source – Stellar Blade Q&A via VGC]
