Six years after its launch, Apple TV+ is poised to make a significant leap by introducing a dedicated app for Android users. This development marks a pivotal moment for the streaming service, which has primarily catered to Apple device owners. The anticipated app is expected to be available as early as today, potentially unlocking a treasure trove of exclusive content for millions of Android users and enhancing Apple’s subscriber base.
The latest move to bring Apple TV+ to Android could offset the company’s massive budget being injected to make expensive movies and TV series
According to Bloomberg’s Mark Gurman, the introduction of the Apple TV+ app will allow Android smartphone and tablet users to enjoy the service without the limitations of a web browser. The decision to expand to a rival platform raises questions about why Apple delayed this move, especially considering the substantial market share it has overlooked in recent years. The tech giant has been grappling with significant financial outlays, reportedly exceeding billion, as it invests heavily in original content.
While shows like Severance have garnered critical acclaim and boosted subscriber numbers, the production costs—estimated at around million per episode—underscore the financial pressures Apple faces. Although details remain sparse regarding any promotional offerings for new Android subscribers, the standard pricing for Apple TV+ is set at .99 per month. Speculation about a potential free trial exists, but no official confirmation has been provided.
In its Q1 2025 earnings call, Apple revealed that its total revenue reached 4.3 billion, with the Services sector contributing .34 billion, a notable increase from .12 billion in the same quarter the previous year. By tapping into the Android user base, Apple TV+ is positioned to experience a substantial surge in subscriber growth, further solidifying its presence in the competitive streaming landscape.
