Apple Maps Expands Access Beyond Its Ecosystem
Apple has long maintained a tight grip on its Maps application, keeping it securely within its ecosystem. However, recent developments indicate a shift in strategy as the tech giant begins to broaden access to this service. Last year marked the introduction of a beta version of Apple Maps for web browsers, albeit in a state that was still evolving.
Initially, the web app was limited to desktop and tablet users, but Apple has now removed the beta designation from the URL, allowing access from a wider array of mobile devices, including those running on Android. This move raises an intriguing question: will Android users embrace Apple Maps?
The web app operates more like a standard website than a fully-fledged native application. Our testing revealed that it does not offer any significant advantages over Google Maps, which continues to dominate the market. The experience is somewhat restricted, lacking features such as user logins for saved data, transit maps, and 3D building visuals.
For Apple aficionados, the web app may feel underwhelming, leading some to speculate that this effort is merely a response to mounting regulatory pressures. With antitrust scrutiny intensifying both domestically and internationally, particularly in Europe, Apple appears to be taking steps to open its ecosystem. The launch of a web version of Apple Maps seems to be a strategic, if not entirely robust, solution.
Regardless of the underlying motivations, users can now access Apple Maps from any device via their web browser by navigating to “maps.apple.com.” The web app includes essential search and navigation functionalities, along with Apple’s Look Around feature, which offers street-level imagery akin to Google’s Street View.
For those seeking a more integrated experience, the web app can be added to a mobile device’s home screen. By selecting the “Add to home screen” option in Chrome, users can create a convenient shortcut for easy access, making it a practical choice for frequent users.
As Apple continues to expand its service offerings, including platforms like Apple TV+ and Apple Music to compete with Windows and Android, one can’t help but wonder if a native Apple Maps application for Android might be on the horizon. However, such a move would likely require a compelling financial incentive for Cupertino to consider.
