In a recent turn of events, Microsoft (NASDAQ: MSFT) has stirred the pot with its latest security initiatives, which have not been met with universal acclaim from users. As the tech giant continues its push to transition users from Windows 10 to Windows 11, it has introduced a new strategy aimed at encouraging users to abandon Google’s Chrome browser in favor of its own Edge browser. This maneuver has resulted in a modest uptick in Microsoft’s stock price during Tuesday’s trading session.
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Windows users who opt to install Chrome are now greeted with a rather unexpected message from Microsoft: “Browse securely now. Microsoft Edge runs on the same technology as Chrome, with the added trust of Microsoft.” Given that Chrome users outnumber Edge users by approximately six to one, this messaging appears less about genuine security concerns and more like a strategic marketing effort.
Reports indicate that taskbar flags in the pre-release version of Canary will prompt users to pin Edge when closing Chrome. Notably, these flags explicitly mention Chrome by name and include a feature that activates when exiting the browser. A particularly concerning flag suggests pinning Edge to the taskbar when Chrome’s usage exceeds 90%. With a class action lawsuit already brewing against Microsoft for withdrawing security support for Windows 10, the current optics surrounding these developments are far from favorable.
At Least the Game Gets Support
While the support for Windows laptops and desktops may be faltering, Microsoft has assured gamers that popular titles such as Forza Motorsport and Forza Horizon 5 will continue to receive support. Despite recent layoffs affecting around half of Turn 10, the studio behind these games, Microsoft has confirmed that support for both titles will persist. This announcement comes at a time when excitement is building for new game releases to celebrate the 25th anniversary of Xbox, providing a silver lining for the gaming community.
Is Microsoft a Buy, Hold or Sell?
On Wall Street, analysts maintain a Strong Buy consensus rating for MSFT stock, bolstered by 34 Buy ratings and one Hold in the past three months. Following a remarkable 26.03% increase in share price over the last year, the average price target for MSFT stands at 3.34 per share, suggesting an 18% upside potential for investors.
