Microsoft’s Windows 365 Link has officially entered the market, inviting both curiosity and skepticism regarding its value proposition. This compact device, a sleek black box, serves as a gateway to a Windows 365 Cloud PC hosted in the Azure cloud, priced at 9 (£349). Its true appeal lies primarily with those who are deeply integrated into Microsoft’s cloud ecosystem.
Design and Functionality
Measuring a modest 120 mm (4.72 inches) x 120 mm x 30 mm (1.18 inches) and weighing 418 grams (14.75 ounces), the Windows 365 Link is designed to blend seamlessly into any workspace, easily fitting behind or beneath a monitor. The device is equipped with an HDMI port, a USB-C port, and three USB-A ports, ensuring straightforward connectivity for peripherals such as keyboards and mice.
In addition to these features, the device includes an Ethernet socket, Bluetooth, and Wi-Fi support, though it notably lacks local storage. Microsoft emphasizes that the device’s local processing capabilities facilitate high-performance video playback and conferencing, particularly enhancing the experience of Microsoft Teams meetings.
Target Audience and Compatibility
Windows 365 Link is tailored for organizational use, specifically targeting employees who utilize Windows 365 alongside Microsoft Intune and Microsoft Entra ID. Supported editions include Windows 365 Enterprise, Windows 365 Frontline, and Windows 365 Business, while Windows 365 Government remains unsupported. The design aims to reduce the attack surface area, potentially enhancing security, and Microsoft anticipates that the hardware will simplify management processes.
Market Positioning
While Microsoft is not the pioneer of thin client technology—devices that connect to server-based resources—it faces scrutiny regarding its pricing strategy. For instance, Dell’s OptiPlex 3000 Thin Client is available for £287.75 (9), and Apple’s latest Mac Mini retails at £599 (9). This pricing landscape raises questions about the Windows 365 Link’s value, especially given its limitations.
Microsoft appears to be targeting a specific niche: desk-based or frontline workers in shared workspaces. However, the cost of what it touts as “the first Cloud PC device purpose-built by Microsoft to connect securely to Windows 365 in seconds” may deter potential customers who weigh its features against its price.
Users can access their Windows 365 Cloud PCs through web browsers or the Windows App, and now, with the introduction of the Windows 365 Link, the options for connectivity have expanded.
The device is currently available through select resellers, including Ricoh UK and Insight Enterprises in the US.
