As of July 18, Microsoft has officially ceased the sale and rental of TV shows and movies on both Xbox and Windows platforms. An update on the respective websites has confirmed this significant shift, stating, “Microsoft has stopped selling new movie and TV content.” While the company has not elaborated on the reasons behind this decision, it has reassured customers that their existing paid content will remain accessible for the foreseeable future.
Customer Access and Future Options
The FAQ section clarifies that “existing customers can continue to access their previously purchased content on Windows and Xbox devices.” Additionally, users can still enjoy personal video playback on Xbox devices, while Windows customers retain access to both playback and download functionalities.
Looking ahead, Microsoft encourages users to explore third-party entertainment applications such as Amazon Prime and Apple TV for their viewing needs. This pivot reflects a broader trend in the industry, as companies adapt to changing consumer preferences and the competitive landscape of digital content delivery.
Microsoft’s foray into entertainment began in 2006, marking a milestone with the introduction of TV shows and movies for gamers in the U.S. through Xbox Live, coinciding with the one-year anniversary of the Xbox 360 console. At that time, it was a pioneering move, positioning Xbox as the first gaming console to offer both standard and high-definition content via digital distribution. This initiative was part of a larger vision to establish Xbox as a comprehensive online entertainment hub.
In recent developments, Microsoft has also initiated layoffs within its gaming division, reportedly affecting over 9,000 employees. This restructuring comes on the heels of various rumors and reports circulating in the industry, indicating a significant shift in the company’s strategic direction.
