In a bid to retain users who might be tempted to switch to Google Chrome, Microsoft has devised a novel strategy that combines incentives with a touch of competitive spirit. A recent report from Windows Latest reveals that when users search for “Chrome” on Bing, they are greeted with an enticing offer: 1,300 Microsoft Rewards points. This initiative aims to encourage users to explore Microsoft Edge instead of opting for its more popular rival.
The banner that appears during these searches reads, “Earn 1,300 Microsoft Rewards points by trying Edge,” followed by an invitation to redeem these points for gift cards or to donate to one of over two million nonprofit organizations. This approach not only seeks to retain users but also taps into the growing trend of socially conscious consumerism.
Microsoft Edge vs Google Chrome:
Interestingly, this promotional tactic seems to be exclusive to searches for Chrome. Queries for other browsers such as Opera, Brave, or even newer entrants like Perplexity’s Comet and OpenAI’s Atlas do not trigger similar offers from Microsoft. According to the latest data from Similarweb, Google Chrome commands a staggering 69.3% of the PC browser market, while Edge lags behind with a mere 15.48% share.
When attempting to replicate the search for Chrome on Bing, users may find themselves presented not with rewards but rather with a persuasive message highlighting the advantages of Edge. “All you need is right here. Microsoft Edge runs on the same technology as Chrome, with the added trust of Microsoft,” the advertisement asserts, subtly reminding users of Edge’s foundation on the Chromium architecture—a project initiated by Google that underpins not only Chrome but also a host of competing browsers.
The advertisement further emphasizes four unique features that Edge offers, which are not available in Chrome: a built-in VPN, the opportunity to earn rewards, Microsoft Recommend, and AI personalization. Despite Microsoft’s efforts to leverage AI as a key selling point for both Edge and Bing, the anticipated shift in user behavior has yet to materialize as significantly as the company had hoped.
