Microsoft might be sick of hearing “When is Windows 12 coming?” — but Windows 10’s death remains the hot topic for most users

It has been just over three years since Microsoft introduced Windows 11, the anticipated successor to Windows 10, which notably skipped the number nine. Despite this significant milestone, the tech giant from Redmond faces challenges in capturing user enthusiasm for its latest operating system. With the end-of-support date for Windows 10 approaching on October 14, 2025, many users continue to express a strong preference for the older version. Key concerns include the stringent minimum system requirements and various design flaws that have deterred upgrades.

Market Dynamics

As it stands, Windows 11 holds a market share of 43.72%, while Windows 10 commands a larger portion at 52.94%. However, there are signs that users are gradually making the transition to Windows 11, especially as the deadline for Windows 10 support draws nearer. Speculation about Windows 12, the potential successor to Windows 11, lingers in the air, though Microsoft has remained notably silent regarding any developments in that direction.

Earlier this year, a Windows 11 build update unveiled a fresh wave of features, including enhancements in gaming, emoji integration, and lock screen modifications. While these updates do not confirm the existence or release timeline of Windows 12, a recent light-hearted post from Microsoft’s official Windows account on X (formerly Twitter) hinted at the ongoing curiosity surrounding the next iteration of their operating system. The post playfully noted the frequent inquiries about Windows 12, contrasting them with a lack of concern for the well-being of the team behind the Windows account.

User Sentiment

This humorous exchange, while entertaining, underscores a growing interest in the potential development of Windows 12. Many users hope that this future version could address some of the shortcomings perceived in Windows 11, leveraging Microsoft’s extensive resources, particularly in artificial intelligence, to create a truly exceptional operating system. However, the prevailing sentiment among users leans more towards apprehension regarding the discontinuation of support for Windows 10 rather than speculation about Windows 12.

In response to these concerns, Microsoft has intensified its focus on promoting Windows 11, employing full-screen multipage pop-up ads to encourage users to make the switch from Windows 10. The company has also ramped up its marketing efforts for Windows 11, highlighting the advantages of Copilot+ PCs as ideal devices for an enhanced Windows 11 experience. These devices boast improved battery life and performance, claiming to outperform Apple’s MacBook Air M4 and deliver speeds up to five times faster than a five-year-old Windows 10 machine.

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Microsoft might be sick of hearing "When is Windows 12 coming?" — but Windows 10's death remains the hot topic for most users