Windows 11 may have just kickstarted 2025’s biggest comeback story

As the clock ticks down to the October 14 end-of-support date for Windows 10, the landscape of desktop operating systems is shifting. Recent market share estimates from StatCounter reveal a notable ascent for Windows 11, which has reached a commendable 36.65% share among Windows desktop users. This marks the highest level of adoption since its launch on October 5, 2021, signaling a potential turning point after a period of stagnation.

Despite this upward trend, Windows 11’s user base still lags behind that of Windows 10, which commands a substantial 60.33% share. Microsoft’s persistent efforts to encourage users to transition to the newer operating system have yet to fully sway the majority of Windows desktop users.

(Image credit: StatCounter)

What caused Windows 11’s user growth?

The surge in Windows 11 adoption can be traced back to the holiday season, particularly between December 2024 and January 2025. Historical data indicates that new purchases of desktop, laptop, and handheld gaming PCs during this festive period likely fueled the increase. A similar pattern emerged in previous years, with Windows 11’s market share rising from 16.97% to 18.12% between December 2022 and January 2023, and again from 26.54% to 27.83% between December 2023 and January 2024.

While these increments may seem modest, they often pave the way for more significant growth in the following months, particularly between January and February.

What’s next

Since its debut, Windows 11 has experienced a gradual uptick in adoption, but 2024 marked a year of notable fluctuations. The operating system faced declines in user numbers during both February to April and October to December. However, as we move into February, it is anticipated that Windows 11’s market share will continue to rise, especially with the impending end-of-support for Windows 10.

While Windows 10 users will retain access to the operating system post-October 2025, they will forfeit critical security updates and technical support unless they opt for Microsoft’s Extended Security Updates (ESU). This service is available for a single year at a cost of , or for businesses, it can be extended for up to three years at escalating prices—starting at for the first year, 2 for the second, and 4 for the final year.

Moreover, with potential increases in computing hardware prices due to planned tariffs, it becomes increasingly prudent for users and businesses to consider upgrading their devices to meet Windows 11’s enhanced hardware requirements before costs rise further.

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Windows 11 may have just kickstarted 2025's biggest comeback story