Court Ruling Against Google
The federal judge’s ruling, effective November 1, requires Google to permit third-party app stores and alternative payment systems on Android devices. The court determined that Google’s Android app store constitutes an illegal monopoly, which mandates a shift in how app distribution occurs on the platform over the next three years.
With the updated Xbox Android app, users can purchase games and access them instantly through Xbox Cloud Gaming. This enhancement simplifies the gaming experience, consolidating functionalities that previously required multiple applications.
Microsoft’s Mobile Gaming Strategy
Microsoft’s initiative aligns with its strategy to strengthen its gaming presence on mobile platforms. The company has also expressed plans for a browser-based Xbox mobile store, initially projected for a July launch, aimed at showcasing first-party mobile games developed by Microsoft’s studios.
Google has indicated plans to appeal the court’s ruling, yet Microsoft’s swift action reveals its readiness to capitalise on this opportunity to expand its mobile gaming influence. The response from other game publishers and app developers to these shifts in the mobile landscape remains uncertain.
Traditionally, both Apple and Google have imposed substantial commissions on developers for in-app purchases. While Apple continues its standard practices, Google has modified its billing system to allow optionality. These developments could lead to a significant impact on revenue streams for the Google Play Store.
In July, Microsoft had previously announced its intention to establish an online mobile game store that would feature various titles from its gaming studios. This latest move marks a pivotal moment in the evolution of mobile gaming, opening new avenues for developers and players alike.
