In a significant move aimed at fostering innovation, Microsoft has announced that it will now allow developers worldwide to publish their applications on the Microsoft Store without any registration fees. This new onboarding process, which initially launched in select markets back in May, is now accessible to developers globally.
Removing Barriers for Developers
Microsoft emphasized that the removal of credit card requirements to initiate the app publishing process addresses a crucial barrier that has hindered many creators. “By eliminating these one-time fees, Microsoft is creating a more inclusive and accessible platform that empowers more developers to innovate, share, and thrive on the Windows ecosystem,” the company stated.
To further entice developers to join its platform, Microsoft highlighted several compelling advantages:
- The Microsoft Store boasts over 250 million monthly active users, providing a vast audience for app visibility.
- Applications can be easily discovered through Windows Search, enhancing their reach.
- Managed PCs can deliver apps seamlessly via Microsoft Intune, streamlining the deployment process.
- Developers have the freedom to publish a wide variety of applications and utilize their own update mechanisms.
- Those who choose to implement their own payment systems can retain 100% of the revenue from in-app purchases.
With its extensive global reach, open policies, and sophisticated developer tools, Microsoft positions its Store as “the most trusted and scalable PC distribution channel across both consumer and commercial devices.” For developers interested in taking advantage of this opportunity, further information on how to publish apps on the store is readily available on the Microsoft website.
