In a delightful collaboration, MGA Entertainment has unveiled its latest offering: the MGA’s Miniverse™ Make It Mini™ Minecraft™ collection. This new line of miniature DIY collectibles invites fans to step beyond the digital realm of Minecraft and engage in a hands-on building experience that resonates with the game’s core principles of creativity and exploration.
Transforming Creativity into Collectibles
The MGA’s Miniverse™ collection allows enthusiasts to construct and customize their favorite in-game tools, weapons, and items in real life. Each blind-packaged capsule is a treasure trove, containing miniature blocks, tools, and accessories inspired by iconic Minecraft elements such as TNT, pickaxes, and various crafting materials. With 12 unique miniatures to collect, each capsule presents a new mystery waiting to be unveiled and displayed.
“Minecraft has always been about imagination and building from the ground up, and that’s exactly what MGA’s Miniverse is all about,” stated Josh Hackbarth, Chief Marketing Officer at MGA Entertainment. “This line gives fans a way to interact with the Overworld and bring that creativity to life, crafting their own mini masterpieces they can hold in their hands.”
Once fans unwrap their capsules, they can “mine” the pieces, assemble their creations, and showcase their builds, all while experiencing the joy of creation that defines both the Minecraft and Miniverse universes. This interactive experience is designed for ages 8 and up, making it an appealing option for both young fans and adult collectors, affectionately dubbed “kidults.”
- MGA’s Miniverse™ teams up with Minecraft for a new line of Minecraft™-inspired miniature DIY collectibles.
- The collection allows fans to build and customize miniature iconic in-game tools, weapons, and items in real life.
- Each 12-piece collection is priced at .99 and will be available starting November 1 at major retailers including Target, Amazon, Walmart, and the MGA Shop.
Fans are encouraged to explore the entire MGA’s Miniverse lineup on the official website and share their creations using the hashtag #MiniverseMinecraft. For the latest updates and reveals, following MGA’s Miniverse on Instagram and TikTok is highly recommended.
About MGA Entertainment
MGA Entertainment is dedicated to inspiring imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands, including L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, and many more. To learn more, visit mgae.com and follow MGA on LinkedIn, TikTok, Instagram, and Facebook.
For media inquiries, please contact:
Sophie Goldberg
FINN Partners on behalf of MGA Entertainment
mga@finnpartners.com
