Updated 20 April 2026 at 15:26 IST
WhatsApp’s New Subscription Experiment: WhatsApp Plus
In a bold move to enhance user experience, WhatsApp is currently piloting a subscription service known as WhatsApp Plus, aimed at a select group of Android users. This initiative is designed to introduce a layer of personalization while maintaining the core messaging features free of charge.
WhatsApp Plus offers a range of exciting features that allow users to tailor their messaging experience. Among the highlights of the early builds are:
- The ability to pin up to 20 chats for easier access.
- Exclusive animated sticker packs that add flair to conversations.
- A selection of 18 new theme colors to customize the app’s appearance.
- Options to choose custom app icons that reflect personal style.
- Unique ringtones to distinguish notifications.
- Bulk settings that can be applied across multiple chats for streamlined management.
While the exact pricing for WhatsApp Plus is still under evaluation, initial tests suggest a monthly fee of approximately €2.49. This strategic move not only aims to enhance user engagement but also opens up potential revenue streams for the platform, all while keeping its foundational messaging services accessible to all users.
