What you need to know
- Windows 11 now commands a 30% market share, nudging Windows 10 down to 65%.
- This modest increase is largely due to the impending end of support for Windows 10 and the excitement surrounding AI-powered PCs.
- To utilize Microsoft’s latest AI features introduced in the 24H2 release, users will need a Copilot+ PC.
Since its launch in October 2021, Windows 11 has faced challenges in capturing the market share initially anticipated by Microsoft. The operating system’s stringent system requirements and some design missteps have contributed to a slower adoption rate. Despite a robust marketing push aimed at encouraging Windows 10 users to make the switch, many remain loyal to the older version. With the end of support for Windows 10 scheduled for October 14, 2025, Microsoft is intensifying its efforts to persuade users to upgrade, even promoting Windows 11 as a hub for celebrity gossip, stock updates, and weather forecasts.
According to Statcounter’s latest data, Windows 11 has reached a market share of 30.83%, marking its highest level since launch. This increase has resulted in a slight decline for Windows 10, which now holds 65% of the market. Last month, Windows 11’s share was recorded at 29.7%, indicating a gradual upward trend.
Is Windows 10’s death and AI PCs enough?
Market analysts are optimistic that the impending end of Windows 10, combined with the buzz surrounding AI PCs, will drive a significant upgrade to Windows 11. However, the transition is not without its complexities. The introduction of AI features in the 24H2 version of Windows 11 has raised the bar for system requirements, as these new capabilities—including Live Translation and Windows Studio Effects—are exclusive to Copilot+ PCs equipped with dedicated neural processing units (NPUs).
Interestingly, recent reports suggest that AI tools like Microsoft Copilot and ChatGPT have yet to gain widespread usage, raising questions about the longevity of AI’s appeal. Furthermore, projections indicate that over 30% of AI projects may be abandoned by 2025 after their initial proof of concept.
Despite these challenges, Microsoft remains in favorable standing with investors, particularly following a recent earnings report. Concerns linger regarding the company’s expenditures relative to its profits, leading some users to consider the extended security update (ESU) program for Windows 10 as an attractive option. This program allows users to retain their devices while continuing to receive essential security updates long after the official end of support.
The potential fallout from Windows 10’s discontinuation could result in what the Public Interest Research Group (PIRG) describes as “the single biggest jump in junked computers ever,” posing a threat to Microsoft’s sustainability and environmental initiatives.
As discussions unfold on platforms like Reddit and X (formerly Twitter), there is a noticeable trend of users transitioning from Windows to Linux, highlighting areas where Microsoft could enhance the user experience. Drawing inspiration from alternatives like Stardock’s Start11 or the Files app could be beneficial. Meanwhile, Microsoft has established a dedicated webpage that showcases the features of Windows 11, compares it to Windows 10, and provides guidance for users looking to purchase new laptops.
