Horizon Group USA is embarking on an exciting collaboration with Mojang Studios to develop a fresh line of licensed activity kits inspired by the immensely popular video game Minecraft.
Creative Ventures in Fandom
Set to launch this summer, this new collection signifies Horizon’s official foray into the vibrant world of fandom, presenting players with innovative avenues to unleash their creativity beyond the digital landscape. The upcoming offerings will feature an array of products, including Minecraft-themed slimes and compounds, STEM dig kits, and a variety of immersive, hands-on crafts and activities designed to bridge the gap between the game and the tangible world. These licensed products will be readily available at major retailers across the United States, such as Amazon and Walmart.
“Fandom fuels the energy of creativity,” remarked Evan Buzzerio, Partner and CCO of Horizon Group. “Our partnership with Minecraft unlocks our passion for the game’s most cherished digital elements, allowing us to bring them into the physical realm. This collaboration provides additional ways for fans to engage with the Minecraft universe through tactile, creative play and learning.”
The eagerly anticipated Minecraft products are set to begin appearing on store shelves this summer. For further details about Horizon Group and its extensive range of licensed products, interested parties can visit horizongroupusa.com.
The Adventure Media & Events team will also be showcasing their latest publications at the Licensing Expo, with new issues of The Toy Book and The Pop Insider slated for release on May 19. Attendees are encouraged to visit Booth No. F106 to collect The Toy Book’s 2026 Licensing & Entertainment Issue, which includes a supplement from The Licensing Book, as well as the spring edition of The Pop Insider. Both publications are currently in production, and those interested in securing space in the upcoming issues should reach out to Jackie Breyer, James Devin, or Stephanie Katz.
