‘It even breaks my heart a bit’: Denuvo pushes back on its haters, says Steam forums are a ‘very toxic, very hostile environment’

In the realm of PC gaming, Denuvo DRM has long been a contentious topic. While not universally vilified, it’s rare to find a PC gamer who openly expresses fondness for this anti-piracy software. The prevailing sentiment is often one of disdain, fueled by concerns over performance impacts and a general aversion to digital rights management. For many, the only noticeable effect of Denuvo should be felt by those attempting to circumvent its protections—namely, software pirates. Yet, as the narrative has unfolded, Denuvo is making a concerted effort to reshape its image, advocating for a more nuanced understanding of its role in the gaming ecosystem.

Changing the Narrative

Recently, Denuvo has initiated a campaign to engage with gamers directly, beginning with a Discord server aimed at fostering dialogue. However, initial responses have not been overwhelmingly positive. In a recent interview with Rock Paper Shotgun, Denuvo’s spokesperson, Ullmann, characterized the Steam forums as a “very toxic, very hostile environment.” He emphasized that the company is no longer willing to let unfounded claims about its software circulate unchecked.

Ullmann defended Denuvo’s performance, asserting that, aside from isolated incidents like Tekken 7—which he attributed to an error—its DRM does not detrimentally affect gameplay. Historical tests, including a notable study on Final Fantasy 15, have shown no significant performance differences when Denuvo is in play. Yet, Ullmann acknowledges the pervasive negativity surrounding the software and attributes part of this reputation to the fact that it “simply works.” He explained that those who seek to pirate games often disparage Denuvo in an effort to dissuade publishers from utilizing it, thereby attempting to regain access to pirated copies.

  • Performance Concerns: Ullmann asserts that Denuvo does not generally impact game performance.
  • Community Sentiment: Pirates may spread negativity about Denuvo to undermine its adoption by publishers.
  • Revenue Protection: A recent study suggests Denuvo DRM can safeguard up to 20% of launch revenue for publishers.

Ullmann also pointed out that the lack of positive sentiment towards Denuvo stems from a fundamental misunderstanding among gamers. Most see it merely as a tool for large publishers to combat piracy, without recognizing the financial stakes involved. With game development budgets soaring, even a modest loss in revenue during a game’s launch can have significant repercussions.

Despite the challenges, Ullmann remains committed to altering perceptions of Denuvo. He expressed a personal connection to the company, describing his colleagues as family and lamenting the negative portrayals that have persisted over time. “It just hurts to see what’s posted out there about us,” he remarked, reflecting on the emotional toll of the ongoing criticism.

Currently, publishers typically employ Denuvo during the critical launch window, later removing it through patches. Interestingly, the upcoming title Dragon Age: The Veilguard will forgo Denuvo entirely, a decision that EA claims will affect preloading options. As Denuvo continues its outreach efforts, it remains to be seen whether these initiatives will resonate with the gaming community or if the skepticism surrounding its software will endure.

AppWizard
'It even breaks my heart a bit': Denuvo pushes back on its haters, says Steam forums are a 'very toxic, very hostile environment'