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Kotick: EA’s Riccitiello was “worst CEO” in games
In a recent episode of the Grit show, Bobby Kotick, the former chief executive of Activision Blizzard, did not hold back in expressing his views on John Riccitiello, the former CEO of Electronic Arts (EA). Kotick, known for his own controversial reputation in the gaming industry, labeled Riccitiello as the “worst CEO” in the sector. This candid remark came during a discussion with Bing Gordon, the former chief creative officer at EA, where Kotick humorously suggested he would have been willing to pay to ensure Riccitiello remained in his position indefinitely.
Reflections on Rivalry and Merger Talks
Despite the competitive tensions between their respective companies, Kotick revealed that there had been numerous discussions about potential mergers between EA and Activision Blizzard over the years. “EA tried to buy us a bunch of times. We had merger conversations,” he recounted, highlighting the complex relationship that often exists between rival firms.
Kotick acknowledged that, at times, EA’s business model was arguably more robust than that of Activision Blizzard. This admission underscores the intricate dynamics of the gaming industry, where competition and collaboration can coexist in unexpected ways.
Riccitiello’s journey with EA began in 1997 when he joined as president and chief operating officer. After a brief departure, he returned to lead the company as CEO in 2007, only to exit in 2013 following disappointing fiscal results. His career took another turn when he became the chief executive of Unity, a prominent game engine company, but he too faced controversy and left that role in 2023.
Before his departure from Unity, Riccitiello stirred the pot with provocative comments in an interview with PocketGamer.biz, where he referred to certain developers in less than flattering terms. Such remarks have contributed to his polarizing presence in the industry, leaving a lasting impression on colleagues and competitors alike.