PC distribution platform Rokky has made a significant move in the gaming industry by acquiring the Chinese storefront ChinaPlay. While the financial details of the deal remain undisclosed, the implications for both companies are noteworthy.
Expanding Horizons in the Chinese Gaming Market
ChinaPlay has established itself as a vital conduit for non-Chinese content, aiming to connect global developers with the vast Chinese audience. With a user base of approximately one million annually, the platform specializes in providing essential marketing support and tailored regional pricing, which are crucial for navigating the complexities of the Chinese gaming landscape.
Rokky co-founder and CEO Vadim Andreev emphasized the challenges that global publishers face in accessing China’s gaming market. “China’s gaming market can be challenging to navigate, with strict regulations and unique challenges that make it difficult for global publishers to reach players directly,” he noted. “By acquiring ChinaPlay, we’re leveraging our local partnerships and expertise to open the door for developers worldwide; giving them a safe, direct route to China’s 322 million PC gamers.” This acquisition aligns with Rokky’s mission to enhance global distribution, making it more accessible and transparent.
Denis Glukhov, product lead at ChinaPlay, echoed this sentiment, highlighting the strategic nature of the acquisition. “Acquiring ChinaPlay is a strategic move that will significantly enhance our presence in the Chinese market,” he stated. “Our focus is clear: to become a more effective bridge between global publishers and Chinese gamers.” Glukhov outlined plans to expand their presence on local forums, improve the loyalty program to provide greater value to players, and diversify the catalog of publishers available on the platform.
This acquisition is not merely a business transaction; it represents a commitment to fostering meaningful connections between players and publishers. By enhancing the variety of choices available to gamers, Rokky and ChinaPlay aim to facilitate success for publishers in one of the world’s most dynamic gaming markets.
Disclaimer: Alex Calvin is a freelance writer who has worked with Rokky in the past.
