Woolworths NZ’s newest collectible craze amid Minecraft mania

Woolworths NZ’s director of brand, Brid Drohan-Stewart, has reported a wave of enthusiasm from supermarket shoppers nationwide following the recent launch of Minecraft Cubeez. “It’s about offering something extra with the weekly shop that engages Kiwi families and builds a sense of fun and community,” she remarked, highlighting the initiative’s aim to enhance the shopping experience.

<figcaption class="article-mediacaption” data-test-ui=”figurecaption”>Minecraft Cubeez have landed in Woolworths stores ahead of the release of ‘A Minecraft Movie’ in April 2025. Photo / Woolworths NZ

Drohan-Stewart expressed her excitement about the positive response to the Minecraft Cubeez, stating, “We’ve been thrilled with the excitement and interest that Minecraft Cubeez has fostered already and we can’t wait to see that continue over the coming weeks as our customers collect and trade their favourite Minecraft characters.”

Collectors have already begun to engage in trading activities, with platforms like Trade Me showcasing full sets of Cubeez fetching prices around . Meanwhile, individual Cubeez are being listed on Facebook Marketplace for approximately each, with many sellers open to swaps.

The launch of Minecraft Cubeez coincides with a surge of interest in the franchise, spurred by the filming of ‘A Minecraft Movie’ in New Zealand last year. Produced by Warner Bros and Legendary, the film is set to hit theaters in April 2025 and features a star-studded cast, including Jason Momoa, Jack Black, and Jennifer Coolidge. The story revolves around the formidable Ender Dragon, whose destructive path prompts a young girl and her band of unlikely heroes to embark on a quest to save the Overworld.

After a decade of anticipation since the movie adaptation was first announced, Warner Bros finally unveiled the official trailer in September 2024, further fueling fan excitement.

Collecting Minecraft Cubeez

Minecraft Cubeez are available at Woolworths stores across New Zealand. Customers can collect one Cubee for every spent in-store or online, with a collector’s case offered for , making it an enticing opportunity for fans and collectors alike.

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Woolworths NZ’s newest collectible craze amid Minecraft mania