Meta AI, the intelligent assistant integrated across Facebook, Instagram, Messenger, and WhatsApp, does not offer a straightforward option for users to turn it off entirely. However, there are several methods to minimize its presence and enhance user privacy on these platforms.
Reducing Meta AI’s Influence
- On Facebook, users can disable AI-generated comment summaries by navigating to the “audience and visibility” section within the “settings” tab.
- For Messenger and Instagram, users can mute Meta AI through the “information” tab, effectively halting its suggestions.
- In WhatsApp, notifications from Meta AI can be muted by selecting the AI icon and adjusting the notification settings.
- European users have the option to object to the use of their data for training purposes by completing a form available on Facebook’s help page.
Meta AI boasts a range of functionalities, including answering queries, offering recommendations, generating images, and suggesting responses for chats and comments. However, the implementation of these features has not been without controversy. In 2024, the European privacy group NOYB lodged complaints against Meta AI in 11 countries, citing concerns over data usage for training. Although Meta paused its training plans for nearly a year, it resumed operations in April 2025, notifying EU users and providing an opt-out form.
Despite the ongoing discussions surrounding privacy, it appears that Meta is committed to embedding AI systems across its platforms, leaving little room for users to completely disengage from this technology.
For those seeking to limit Meta AI’s influence, our technology experts have compiled practical steps to help users regain some control over their social media experience.
To begin with, users looking to minimize AI interaction on Facebook can follow these steps:
- Access Settings and Privacy: Log into your Facebook account, click on your profile picture in the top-right corner, and select “settings and privacy” from the dropdown menu.
- Select Settings: Within the “settings and privacy” menu, click on “settings.”
- Adjust Posts Settings: Scroll down to the “audience and visibility” section and click on “posts” to disable AI comment summaries.
On Messenger, users can mute Meta AI by following these steps:
- Open Messenger: Launch the Messenger app and log in.
- Access the Search Bar: Click the search bar at the top and select the blue arrow button.
- Information Button: Click on the “i” (information) button that appears.
- Mute Suggestions: Click the “mute” button, represented by a bell icon, to stop suggestions.
- Choose Mute Duration: Specify the duration for muting the AI, with options ranging from 15 minutes to permanently.
For Instagram users, muting Meta AI involves these steps:
- Open Instagram: Log into your Instagram app.
- Meta AI Logo: Click on the Meta AI logo at the bottom of the app.
- Information Button: Click the “i” icon to access Meta AI’s information page.
- Mute AI: Click on “mute” beneath the bell icon.
- Set Mute Duration: Toggle the button beside “mute messages” to select a permanent option.
Lastly, WhatsApp users can mute Meta AI notifications by:
- Accessing Meta AI: Open WhatsApp and click on the Meta AI logo at the bottom of the screen.
- Navigate to Meta AI Profile: Click on “Meta AI” at the top of the page.
- Adjust Notifications: Click on “notifications” represented by a bell icon.
- Set Mute Duration: Toggle the “mute notifications” button and set it to “always.”
Meta AI utilizes vast datasets, including user-generated content from its platforms, to train its models. While the company claims to avoid using personal information, the implications of data usage remain a concern, especially for users outside the EU, who currently lack the option to opt out of data collection.
In summary, while the complete deactivation of Meta AI is not feasible, users can take proactive steps to reduce its influence across various platforms and safeguard their privacy.
How to Turn Off Meta AI Features on Facebook, Instagram or WhatsApp
Meta AI, the intelligent assistant integrated across Facebook, Instagram, Messenger, and WhatsApp, does not offer a straightforward option for users to turn it off entirely. However, there are several methods to minimize its presence and enhance user privacy on these platforms.
Reducing Meta AI’s Influence
Meta AI boasts a range of functionalities, including answering queries, offering recommendations, generating images, and suggesting responses for chats and comments. However, the implementation of these features has not been without controversy. In 2024, the European privacy group NOYB lodged complaints against Meta AI in 11 countries, citing concerns over data usage for training. Although Meta paused its training plans for nearly a year, it resumed operations in April 2025, notifying EU users and providing an opt-out form.
Despite the ongoing discussions surrounding privacy, it appears that Meta is committed to embedding AI systems across its platforms, leaving little room for users to completely disengage from this technology.
For those seeking to limit Meta AI’s influence, our technology experts have compiled practical steps to help users regain some control over their social media experience.
To begin with, users looking to minimize AI interaction on Facebook can follow these steps:
On Messenger, users can mute Meta AI by following these steps:
For Instagram users, muting Meta AI involves these steps:
Lastly, WhatsApp users can mute Meta AI notifications by:
Meta AI utilizes vast datasets, including user-generated content from its platforms, to train its models. While the company claims to avoid using personal information, the implications of data usage remain a concern, especially for users outside the EU, who currently lack the option to opt out of data collection.
In summary, while the complete deactivation of Meta AI is not feasible, users can take proactive steps to reduce its influence across various platforms and safeguard their privacy.