Microsoft is poised to enhance its presence in the mobile gaming sector with an exciting development: the introduction of game sales directly through its Xbox App on Android, slated for later this year.
Details from Xbox Leadership
The announcement emerged from a social media update by Xbox president Sarah Bond, who highlighted that players will soon have the ability to purchase and play games seamlessly within the app. Although specific titles have yet to be disclosed, Bond confirmed that this new feature is set to commence in November.
Future of Microsoft’s Mobile Strategy
While the integration of game sales into the Xbox app marks a significant step forward, it remains uncertain whether this initiative is connected to Microsoft’s broader ambitions of launching its own mobile app store. Initially, this marketplace was anticipated to debut during the summer, showcasing first-party titles like Candy Crush and Minecraft.
Potential Developments Ahead
Industry insiders suggest that Microsoft’s mobile store may operate independently from the Xbox app, potentially expanding its scope. Phil Spencer, head of Microsoft Gaming, indicated in December that the store is being developed in collaboration with unnamed partners, hinting at a more extensive offering.
Impact of Recent Legal Changes
Bond’s announcement also referenced a recent ruling by a US court that paves the way for rival app stores to access Google Play. Experts consulted on the matter believe that while these changes are noteworthy, they are unlikely to significantly alter the existing dynamics of the mobile gaming market.
