For users of Android-based televisions, including those with the latest Google TV models from TCL or Sony, the experience can often be marred by an overwhelming presence of advertisements, recommendations, and bloatware. The default launcher, as experienced on a 2021 Xiaomi TV, remains cluttered despite recent updates, making navigation cumbersome and the overall interface less than appealing. The home screen is often inundated with unnecessary elements, from free TV channels to app suggestions that may not resonate with the user, alongside a seldom-used Shop tab.
The primary function of an Android TV launcher should be to facilitate quick access to desired applications while maintaining a clean and minimalistic aesthetic. Fortunately, just as with Android smartphones, users have the option to replace the default launcher with alternatives that enhance the viewing experience.
The default Android TV launcher feels cluttered and slow
Ads and banners take over the entire home screen
In my experience, the default Android TV launcher lacks optimization. It is cluttered with extraneous features that detract from usability, including ads that pop up in every section. The navigation between different areas is not as fluid as one would hope, leaving users frustrated with a disorganized interface.
In contrast, the Projectivy launcher emerges as a solution to these shortcomings, offering a streamlined experience that prioritizes user preferences.
Projectivy Launcher fixes most of these issues instantly
It strips everything down to what you actually want to see
Available for direct download from the Google Play Store, the Projectivy launcher is a minimalistic, customizable, and ad-free alternative that enhances speed and flexibility. Upon installation, users are guided through a straightforward setup process that requires a few permissions for optimal functionality.
The interface resembles a familiar Android TV home screen, featuring app rows and quick access to various inputs, such as HDMI devices. Users can easily navigate to Wi-Fi settings and other configurations from the top right corner, where a clock also displays the current time.
Categories such as Inputs, installed apps, and a Watch Next section provide tailored recommendations, while a remote-control option allows users to manage their TV directly from their smartphones when connected to the same Wi-Fi network. The upfront request for permissions is a notable feature, ensuring transparency about functionality, such as launching the app on boot or replacing the default launcher.
The level of customization here is exactly what I wanted
You can build a home screen that works for you
One of the standout features of Projectivy is its extensive customization options. Users can modify nearly every aspect of their home screen, from app arrangements and icon sizes to wallpapers and the visibility of various categories. For instance, if a user does not utilize HDMI inputs, they can easily remove that section from their home screen, with the option to restore it later if needed.
Additionally, users can adjust the layout of app rows to a grid view, minimizing the need for endless scrolling. The ability to hide unused apps, such as Google Play Games, further personalizes the experience. Projectivy even supports custom app icons, allowing users to apply icon packs from the Play Store, although this feature does require a premium subscription.
Projectivy launcher is one of the best Android TV launchers I’ve used
In my opinion, Google could benefit from taking cues from Projectivy. This launcher exemplifies how an Android TV interface can be faster, cleaner, and more adaptable to individual user needs. The performance difference is palpable, with Projectivy operating significantly more swiftly than the stock launcher, even on identical hardware.
For those experiencing sluggishness with their Android TV, exploring ways to enhance performance may also be worthwhile, ensuring a smoother and more enjoyable viewing experience.
