This summer is shaping up to be a vibrant tapestry of events, and in a bid to enhance the experience for attendees, Ticketmaster has unveiled an exciting partnership with Google Wallet. This collaboration introduces “customizable passes” specifically designed for Android users, promising a more engaging and branded experience.
What you need to know
- Ticketmaster announced its partnership with Google Wallet, which brings “customizable passes” to Android.
- Clients of events can customize their digital passes with flashy designs and up to 12 links for important venue details.
- Users benefit from this last note, as they can find info on parking, food, drinks, merch, and VIP access directly from their pass.
These innovative passes are not just mobile tickets stored in Google Wallet; they represent a new frontier in brand presence. Ticketmaster’s approach allows brands to infuse their identity into the passes, featuring customized hero images, tour artwork, and more, creating a unique connection between the event and the attendee.
In addition to the customizable features, Google Wallet has rolled out a noteworthy update that enhances user convenience. The app now utilizes “context-aware” technology to automatically surface relevant passes as users approach specific locations. For instance, as one nears a train station, their train ticket will appear on the lock screen, eliminating the need to navigate through the app. This functionality extends to various venues, including airports and concert halls, suggesting that similar capabilities may soon be available for Ticketmaster’s new customizable passes.
Android Central’s Take
This partnership is particularly appealing, especially for sports enthusiasts. The anticipation of preparing tickets for game day is palpable, and the thought of experiencing a White Sox or Bears game through Ticketmaster’s innovative pass system is exhilarating. The added links for stadium navigation will undoubtedly enhance the experience, providing essential information about parking and other logistics, ensuring that nothing detracts from the excitement of the event.
