Microsoft is set to make a significant shift in its gaming strategy by launching the ability to purchase games directly through its Xbox app on Android, starting in November. This announcement comes from Sarah Bond, the president of Xbox, who shared the news on X (formerly Twitter) following a recent court ruling mandating that Google open its Play Store to third-party stores for a three-year period.
Expanding Choices for Gamers
In her statement, Bond emphasized that this ruling will enhance consumer choice and flexibility within the gaming ecosystem. She reiterated Xbox’s commitment to broadening access, stating that the company aims to enable more players to enjoy gaming across a wider array of devices.
The court’s ruling to open up Google´s mobile store in the US will allow more choice and flexibility. Our mission is to allow more players to play on more devices so we are thrilled to share that starting in November, players will be able to play and purchase Xbox games directly…
— BondSarahBond (@BondSarah_Bond) October 10, 2024
While Bond did not delve into specifics regarding the upcoming launch, it remains uncertain whether this initiative is connected to Xbox’s anticipated mobile store, which has been in the works since the acquisition of Activision Blizzard last year. Initially, the mobile storefront was expected to debut in the summer, but those plans have yet to materialize. It appears that the forthcoming Xbox mobile store will operate independently from the newly announced feature.
Initially, the Xbox app will feature games from its first-party portfolio, including popular titles like Minecraft and Candy Crush, with plans to incorporate third-party games in the future. The exact lineup of available games is still to be determined.
In a related move, Xbox has streamlined its mobile offerings by merging its main app with the Xbox Game Pass app, creating a more cohesive experience for users.
