The latest analysis from IDC reveals a notable surge in global PC sales, with a year-over-year increase of 9.4 percent, bringing the total to 75.9 million units sold in the last quarter. This growth is largely attributed to the ongoing transition to Windows 11 and the pressing need to replace aging devices.
Regional Insights
Jean Philippe Bouchard, IDC’s research vice president, highlighted the varied performance across different regions. “While the entire market is continuing on a very strong year, fueled by Windows 11 transition and the need to replace an aging installed base, the results by region are telling different stories,” he noted. In North America, however, the market faces challenges due to the impact of US import tariffs and broader macroeconomic uncertainties. Despite these hurdles, the demand for newer PCs compatible with Windows 11 is expected to persist well into 2026.
In stark contrast, the EMEA and Asia-Pacific regions experienced robust growth, with unit sales increasing by approximately 14 percent. Japan emerged as a significant contributor to this demand, while growth in other areas was described as “modest.”
Leading Manufacturers
Lenovo once again claimed the title of the world’s largest PC manufacturer, selling 19.4 million units—a remarkable 17.3 percent increase year-over-year. This performance allowed Lenovo to expand its market share to 25.5 percent, up from 23.8 percent in the same quarter last year.
HP secured the second position with 15 million units sold, marking a 10.7 percent increase from the previous year, maintaining a steady market share of 19.8 percent. Dell followed in third place, selling 10.1 million units, which represents a modest 2.6 percent growth; however, its market share dipped from 14.2 percent to 13.3 percent.
Completing the top five were Apple and ASUS. Apple reported sales of approximately 6.8 million computers, reflecting a 13.7 percent increase and a slight rise in market share to 9 percent. ASUS, with 5.9 million units sold, achieved an 11.4 percent growth, keeping its market share stable at 7.8 percent compared to the previous year.
