Microsoft yanks Copilot ad after AI fails at a basic Windows 11 task grandma could spot

In a notable development, Microsoft has removed a Copilot advertisement from its official Windows page on X, following scrutiny from Windows Latest and Community Notes regarding inaccuracies presented in the video. The ad featured a collaboration with tech YouTuber UrAvgConsumer, showcasing the AI’s assistance in adjusting text size on a screen.

Microsoft deletes Copilot ad where the AI is seen making mistakes

The video began with the user opening the Windows Settings app, recounting a scenario where their grandmother found the text on the screen too small. Invoking Copilot with the “Hey Copilot” command, the user requested guidance on enlarging the text. Initially, Copilot highlighted the Display settings, which the user accessed. However, when prompted for the next step, Copilot directed attention to the Scale option and suggested a percentage of 150%, which was inadequate.

Unfazed, Judner (UrAvgConsumer) opted for a 200% setting, bypassing Copilot’s recommendation entirely. This oversight did not go unnoticed, as several users pointed out the flaw, emphasizing that the correct method to adjust text size involves navigating to Settings > Accessibility > Text size, rather than the Display settings suggested by Copilot.

Community Notes on X point to the Copilot mistake and recommend the right way to change text size

Windows Latest also highlighted that the demonstration was flawed from the outset, noting that simply saying “Hey Copilot” does not activate Copilot Vision, which is essential for the AI to provide on-screen highlights. Despite the initial missteps, the AI eventually offered appropriate suggestions, as demonstrated in a subsequent video.

In light of the feedback, Microsoft opted to delete the post, a decision that reflects positively on the company’s commitment to presenting an accurate portrayal of its products in social media campaigns. While the ad may have faltered, it is worth noting that Copilot Vision can indeed yield the correct responses for tasks as simple as changing text size.

This incident raises questions about Microsoft’s rapid integration of AI features, which some users feel has been overwhelming. The pace of these developments, occurring within a span of less than two years, has left many feeling dissatisfied.

People responding to the now-deleted Copilot Ad

Windows 11 users don’t want Copilot

Windows users have been vocal about their preferences regarding the operating system, and the push towards an agentic OS has not resonated well with many. Microsoft’s Windows Chief recently shared insights on X about the evolution of Windows into an agentic OS, but the response was overwhelmingly negative, prompting the executive to restrict further comments.

In response to the backlash, Pavan Davuluri provided a detailed reply on X, assuring users that Microsoft values the input of power users. Nonetheless, the company continues its efforts to transform Windows, starting with the introduction of agents in the taskbar.

While pursuing innovation is essential for long-term business success, Microsoft would benefit from heeding the concerns of its current user base, especially as many transition away from Windows 10 due to the end of support. A more user-centric approach, characterized by less intrusive AI features and a focus on user demands, could help retain existing customers.

As the landscape of technology evolves, there will undoubtedly come a time when users actively seek AI functionalities. Until that moment arrives, the .6 trillion company should consider developing its agentic OS in a manner that respects the established preferences of its user community.

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Microsoft yanks Copilot ad after AI fails at a basic Windows 11 task grandma could spot