North Carolina, United States – Dole Food Company is embarking on an innovative journey to promote healthy living through a new global partnership with Minecraft, designed to inspire families to embrace better eating habits, increase physical activity, and make wellness an engaging experience.
Campaign Overview
Launching this October, the multi-phase “Make the World a Healthier Place” campaign marks a significant milestone as Dole’s first-ever simultaneous initiative across North America and Europe. This campaign, set to run until March 2026, aims to blend the joy of nutritious foods with the excitement of digital exploration, showcasing how healthy eating can enhance both gameplay and everyday life.
Interactive Features
At the heart of this initiative is an exclusive in-game feature: the Dole Banana Hoodie. Players can unlock this unique item by uploading a DOLE Banana sticker or Pineapple tag on Dole’s dedicated website. The interactive platform also offers a variety of downloadable resources, including games, coloring pages, recipes, and a digital “Peel-and-Play” sticker sheet, all crafted to transform healthy habits into an adventurous quest.
Bridging Digital and Physical Worlds
To connect the virtual realm with grocery aisles, Dole plans to introduce limited-edition banana stickers and pineapple tags adorned with beloved Minecraft characters. In-store displays and social media campaigns will further enhance the shopping experience, turning supermarkets into vibrant spaces of creativity and health.
Inspiring Healthy Choices
“This partnership with Minecraft represents an exciting new step in Dole’s mission to inspire families worldwide to make the world a healthier place,” stated William Goldfield, director of corporate communications for Dole Food Company. The campaign features a range of nutritious recipes, such as Golden Banana Ingots, Creeper Crusher Smoothies, and Pineapple Power Up Potions, all designed to keep gamers energized both in the digital world and in their daily lives.
Connecting with a New Generation
“By blending fun, creativity, and education, we are connecting with a new generation of consumers in a way that feels natural and exciting. We want to show kids not only where their food comes from and how it is grown, but also how the right foods can fuel their adventures, whether in the game or in real life,” Goldfield added.
