Samsung has issued a timely alert to developers utilizing the Galaxy Store, as significant changes loom on the horizon. With Google’s new Android Developer Verification (ADV) rules set to take effect, the distribution landscape for apps on Galaxy devices is about to shift dramatically.
Unverified apps could disappear from Galaxy Store
In an official communication via the Galaxy Store Seller Portal, Samsung has emphasized the necessity for developers in Brazil, Indonesia, Singapore, and Thailand to complete Google’s verification process by September 30, 2026. Failure to do so may result in their applications being removed from the Galaxy Store, rendering them inaccessible for installation or updates.
The ADV process mandates that developers authenticate their identities and register both package names and signing certificates for their applications. This initiative extends beyond Google Play, encompassing various Android marketplaces including the Galaxy Store, HONOR App Market, OPPO App Market, and Xiaomi GetApps, among others.
Once the enforcement period commences, any apps that have not undergone the requisite verification will be obscured from search results and listings within the Galaxy Store, potentially impacting their visibility and accessibility for users.
Users might have some headaches with existing installed apps
The implications of these changes extend to existing users as well. Even if an app has been previously downloaded, users will face challenges in reinstalling or receiving updates until the developer fulfills the verification requirements. However, previously installed applications will continue to function normally, and users will retain access to their purchase history.
To assist developers in navigating this transition, Samsung has begun indicating whether uploaded app binaries are classified as Installable or Not Installable under the new guidelines. Starting in September, the Seller Portal will also restrict new registrations and update submissions that lack ADV approval.
This doesn’t completely kill sideloading
While these changes may raise eyebrows regarding the future of sideloading on Android, there are notable exceptions. Apps distributed solely within mainland China, as well as Watch apps, themes, wallpapers, icons, stickers, AOD content, and Instant Play titles, will remain unaffected by these new regulations.
Despite concerns that the verification process could render Android more restrictive, power users will still have the option to install apps from unverified developers through a new advanced installation flow, provided they acknowledge the associated risks and complete a one-time setup. Additionally, ADB installations will continue to function as they currently do.
The upcoming September 30 rollout is initially limited to Brazil, Indonesia, Singapore, and Thailand, with plans for a global expansion of Android Developer Verification anticipated in 2027.
For the majority of Galaxy users, immediate changes may not be apparent. However, developers distributing apps through the Galaxy Store are urged to act swiftly, as the deadline approaches, to avoid their applications becoming effectively invisible to users in the specified regions.
