Robert Bowling, the former strategist behind the iconic Call of Duty franchise, is re-entering the gaming arena with renewed vigor. Following the closure of his previous venture, Midnight Society, in 2025, Bowling has announced the co-founding of a new studio, aptly named //18.bravo. In a recent LinkedIn post, he expressed enthusiasm about working alongside what he describes as “a killer team.” While specific details about their upcoming project remain under wraps, the studio’s name hints at a potential connection to military-themed gameplay, reminiscent of the intense narratives that have defined the shooter genre.
Innovative Studio Practices
Bowling’s announcement emphasizes a fresh approach to studio culture and employee engagement. He revealed that //18.bravo aims to align leadership compensation with employee success, fostering a collaborative environment where everyone shares in the studio’s achievements. Additionally, the introduction of a royalty program for employees and profit-sharing with external talents, such as voice actors and contractors, underscores a commitment to valuing contributions from all corners of the production process.
In a notable departure from industry trends, Bowling stated that the studio’s debut project will not support live service models. This decision reflects a growing sentiment among gamers who are increasingly wary of games that may be abruptly discontinued. Instead, //18.bravo is focused on creating a sustainable gaming experience, emphasizing “forever play.” The studio plans to incorporate dedicated servers alongside an optimized peer-to-peer architecture, ensuring that players can continue to enjoy the game even if the company moves on.
As the gaming industry grapples with the implications of game shutdowns and the pressures of revenue generation, Bowling’s commitment to developing a title that prioritizes longevity over immediate financial success stands out. In an era where many titles face the risk of obsolescence, this approach could resonate deeply with a community eager for stability and enduring enjoyment.
