Microsoft’s Copilot recently found itself at the center of a rather amusing mishap during a promotional campaign featuring Tech YouTuber Judner Aura, known as UrAvgConsumer. The collaboration aimed to showcase the capabilities of Copilot, but instead, it highlighted some of the AI’s shortcomings in a rather public forum.
Copilot may make mistakes (in ads too, apparently)
In the video, shared across platforms like X, Instagram, and YouTube, Judner sought Copilot’s assistance in adjusting the text size within the Settings app. He initiated the interaction with a simple “Hey Copilot,” requesting guidance on how to make the text larger. Copilot responded by directing him to the Display settings, suggesting that this was the correct area for altering text size. However, a closer examination reveals that the appropriate adjustments should actually be made within the Accessibility settings.
While the Display section does contain a Scale option that can modify the size of text and other elements, it does so collectively rather than individually. As the interaction progressed, Judner asked Copilot what percentage he should select for the text size. In a rather humorous twist, Copilot recommended 150%, which was already the selected scale. Judner, undeterred, opted for 200% instead.
It’s worth noting that the demonstration was simplified for the sake of the advertisement. In reality, activating Copilot requires the user to enable Copilot Vision and manually select the app screen to share. The arrows indicating options only appear once Copilot Vision is engaged, a detail that was notably absent from the video.
One could speculate that the phrasing of Judner’s question—“what percentage should I click?”—led Copilot to suggest the only option associated with a percentage. Alternatively, it might have assumed that the best text size is always the one pre-selected by Windows. In a test conducted by Windows Latest, the same prompt yielded a more accurate response from Copilot, which correctly guided the user to the Accessibility settings after initially showing the Display settings.
Windows social media accounts are filled with Copilot content
A cursory glance at the Windows social media accounts reveals a deluge of video campaigns centered around Copilot, which is intended to be a key feature of the operating system. Microsoft appears determined to embed the phrase “Hey Copilot” into the everyday vernacular of users, as it seeks to promote the upcoming Copilot Actions that will play a significant role in the evolution of Windows 11 and its vision for an agentic OS.
However, this aggressive marketing strategy has not been without its critics. Users have expressed their discontent regarding the increasing integration of AI into Windows, with some contemplating a switch to alternative operating systems. One frustrated commenter on X voiced a common sentiment, questioning whether Microsoft had consulted consumers about their desire for such features.
While AI errors are not uncommon, the visibility of such flaws in a promotional video raises questions about the effectiveness of the advertising strategy. If a product that is still in development exhibits noticeable shortcomings, it may be prudent for Microsoft to refocus its efforts on addressing user concerns rather than merely promoting features that may not yet resonate with its audience.
Despite holding a significant share of the desktop OS market, Microsoft must remain vigilant to the shifting preferences of its power users, who may be inclined to seek alternatives. Industry experts advocate for a renewed focus on these users, emphasizing that promises of improved experiences must be backed by tangible actions. On a positive note, the recent Windows 11 November 2025 update has introduced several enhancements, including a customizable Start menu, improved battery indicators, and performance boosts for gaming, indicating that progress is being made in some areas.
