AdDuplex has recently unveiled its October statistics report, shedding light on the evolving landscape of the Windows Phone ecosystem. Given the current pause in Windows Phone device releases as the industry gears up for Windows 10, the findings come as no surprise to industry observers.
Key Highlights from the Report
Among the noteworthy insights:
- Windows 10 Mobile has seen a rise to 5.7 percent of all Windows Phones, up from 4.7 percent the previous month. This one percent increase signals a growing confidence in the stability and finalization of the upcoming update.
- In the U.S. market, the HTC One has surprisingly outperformed the Lumia 1520, which has slipped out of the top 10 rankings. This shift is particularly intriguing given the HTC One’s minimal attention from carriers.
- The Lumia 635 continues to hold its ground as the most popular Windows Phone model in the U.S.
AdDuplex also conducted a price range analysis of Windows Phones, revealing a distinct geographical divide. The U.S. boasts the highest concentration of high-end devices, while India reflects a more modest market with fewer premium options. Globally, the landscape mirrors this trend, with low and mid-range devices dominating sales.
Regional Insights
Examining specific regions:
- In the EU5 (France, Germany, Italy, Spain, Great Britain), the Lumia 640 has ascended to become the fifth most popular Windows Phone, displacing the Lumia 520.
- In India, the Lumia 540 (7 percent) and Lumia 640 XL (4.4 percent) have both made modest gains, while the Lumia 535 remains the frontrunner with 22.6 percent market share.
- Australia’s market sees the Lumia 930 holding second place with an 8.8 percent share, despite a slight decline for the Lumia 530, which is at 9.7 percent.
For those interested in the detailed statistics, the relevant slides are available in our gallery above, providing a comprehensive view of the discussed areas.
As the Windows Phone ecosystem remains in a holding pattern, anticipation builds for the release of Windows 10 Mobile. The expected arrival of devices such as the Lumia 950, Lumia 950 XL, and Lumia 550 in 2016 may herald a new chapter, although the extent of their impact on market share remains uncertain. Additionally, the introduction of Acer’s Jade Primo promises to diversify the high-end offerings in the Windows Phone segment.
Win a Lumia 950 XL
Bonus! AdDuplex is hosting a giveaway for a Lumia 950 XL as part of their monetization survey. This brief survey takes no more than 10 minutes to complete, requiring only your email to enter. For a chance to win, visit http://adplx.co/AppSurvey and contribute to their research.
About AdDuplex
The data presented by AdDuplex is sourced from their in-app advertising network, which spans over 5,000 applications in the Windows Phone Store. This information serves as a vital metric within the Windows Phone ecosystem. The complete AdDuplex report for October will be available tomorrow, October 29, on blog.adduplex.com.
