The Microsoft Store on Windows 11 is actually great now — here’s why you should be using it in 2025

The evolution of the Microsoft Store has been a remarkable journey since its inception with Windows 8 in 2012. Initially branded as the “Windows Store,” it aimed to serve as a marketplace for “modern” applications, though it struggled to gain traction. Over the years, particularly during the Windows 10 era, the store underwent gradual enhancements and was ultimately rebranded as the “Microsoft Store.” However, it was the launch of Windows 11 in 2021 that truly marked a turning point for the platform.

For many users, the Microsoft Store was often overlooked due to its previous shortcomings—clunky design, sluggish performance, and a limited selection of apps. Fast forward to today, and the Microsoft Store has transformed into a vibrant and user-friendly marketplace, boasting a sleek interface and an extensive catalog of applications that cater to a wide range of needs.

The ultimate one-stop shop for all your apps

Microsoft’s recent strategic changes have significantly enhanced the Microsoft Store’s appeal. One of the most notable adjustments was the decision to welcome legacy and desktop-class Windows applications without imposing stringent compliance requirements on developers. This shift has allowed for a more diverse array of applications, making the store a comprehensive resource for Windows users.

The user experience has also seen a substantial upgrade. The app listings are now responsive, featuring hover-over options for quick information and streamlined installation processes. The homepage dynamically suggests apps based on previous downloads, making it easier for users to discover new tools that align with their interests. In fact, many would argue that the Microsoft Store stands out as one of the best native applications included with Windows 11.

After years of development, the Microsoft Store has finally emerged as a reliable app marketplace. Most users can now find the applications they need within its digital walls. While Google Chrome remains a notable absence, the store is home to a plethora of other popular browsers, including Opera and Firefox, as well as essential software like Adobe Creative Cloud, OBS Studio, and Paint.NET. For developers creating Windows applications, the opportunity to list their products in the Microsoft Store is too significant to overlook.

Beyond convenience, the Microsoft Store offers users a safer environment for app discovery. It effectively highlights officially listed applications, providing a stark contrast to web search engines, which often prioritize sponsored links over genuine developer-hosted sites. This safety aspect should encourage more developers to consider the Microsoft Store as a viable distribution channel, especially as the platform no longer imposes barriers to entry.

It’s time to give the Microsoft Store another chance

For those who have been hesitant to engage with the Microsoft Store due to its past reputation, now is the perfect time to reassess that perspective. The store has embraced an open-platform philosophy, resulting in a substantial expansion of its app selection. Most of the applications that Windows users rely on are now readily available.

For the few that are not, it is essential to encourage developers to take action. While Windows remains an open platform, allowing for various distribution methods, the Microsoft Store presents a streamlined and secure option for users seeking to find and download applications. Interestingly, many apps in the store do not require a Microsoft Account for download, dispelling a common misconception that may have deterred potential users.

It is also worth noting that the enhancements made to the Microsoft Store are not exclusive to Windows 11; they have been extended to Windows 10 as well. Thus, users on both platforms can benefit from these improvements. The era of the Microsoft Store being a cumbersome experience with a limited selection is firmly in the past. Today, it stands as a genuinely valuable resource for Windows users, ready to meet their app needs with ease and efficiency.

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The Microsoft Store on Windows 11 is actually great now — here's why you should be using it in 2025