BANGKOK, July 16, 2025 /PRNewswire/ — Ultimate Game Co., Ltd., a leading online game publisher based in Thailand, has announced a strategic partnership with South Korea’s esteemed game developer, Soul M Game Inc. Together, they are set to unveil IRIS ORIGIN SEA, a reimagined version of the legendary PC game, now optimized for mobile devices. This collaboration, formalized through a newly signed Memorandum of Understanding (MOU), will see the game launch exclusively in the Southeast Asian market, making it the first region worldwide to experience this new chapter in 2025.
Strategic Vision and Commitment to Authenticity
Mr. Attachet Chaichanasongkram, CEO and Co-Founder of Ultimate Game, expressed his enthusiasm for the project, stating, “IRIS is a powerful intellectual property (IP) with a longstanding reputation in its original PC format. While various versions have emerged globally, we recognize the unique potential of the original Korean development team. This collaboration allows us to preserve the authenticity and core essence of IRIS, ensuring it resonates deeply with both existing fans and new players in this region.”
He further elaborated on Ultimate Game’s vision, noting, “Our commitment to revitalizing iconic titles for the modern era began with Luna Origin and now continues with IRIS ORIGIN SEA. This marks our first strategic entry into the Southeast Asian market, and we also plan to pursue a public listing within the next five years to support long-term business growth.”
Innovative Collaboration and Market Insights
Mr. Attachet highlighted the importance of innovation through global partnerships, stating, “Our collaboration with Google has enabled us to enhance targeting precision and digital marketing efficiency. By leveraging advanced digital tools, we can analyze performance and optimize strategies across all functions, accelerating progress toward our business objectives while continually improving our service offerings.”
Mr. Um Tae Doo, CEO of Soul M Game Inc., shared his excitement about the project, saying, “IRIS is a legendary IP that we are proud to elevate into a state-of-the-art mobile game. The development process has taken over three years using the latest Unity Engine, resulting in an immersive experience enriched with brand-new features. The game is designed for cross-platform play between mobile and PC, and includes exclusive content never seen in any previous version. Both longtime fans and new users will be able to enjoy a fresh and exciting journey together.”
He added, “We chose to partner with Ultimate Game due to their deep market expertise in Southeast Asia. Their experienced executive and operations teams have a proven track record in the online gaming industry. Collaborating with a strong local partner ensures greater market penetration with speed and precision, particularly in Thailand, which already boasts a robust MMORPG player base.”
Focused Marketing Strategy
Mr. Kodchawara Vanichayapron, CMO and Co-Founder of Ultimate Game, concluded, “Our marketing strategy for IRIS ORIGIN SEA is centered on digital marketing, enabling precise audience targeting and in-game campaign personalization to deliver optimal user experiences. We are confident the game will receive strong support from the IRIS fanbase across the region.”
For updates, please visit: www.ultimategame.net
