Once the monumental billion acquisition by EA reaches completion, the ramifications for the company’s portfolio of games and studios are expected to be significant. While cost-cutting measures and strategic pivots appear to be on the horizon, one franchise already feeling the tremors is The Sims. Renowned for its innovative life simulation experiences, Maxis has long been a proponent of diversity, representation, and personal expression. However, the community is expressing apprehension that the new ownership dynamics could undermine these foundational values.
Community Concerns and Creator Exodus
In a notable shift, several prominent figures and creators have departed from EA’s Creator Network for The Sims 4, citing concerns that the acquisition could spell disaster for the community. Their sentiments echo a broader unease regarding the involvement of controversial stakeholders, including the Saudi government’s Public Investment Fund and Affinity Partners, led by Jared Kushner, son-in-law of former President Donald Trump. This has prompted a wave of resignations as creators seek to distance themselves from the potential cultural implications of the buyout.
In a recent interview, Charles London, the former creative director for The Sims 2 and its various spinoffs, articulated the critical importance of maintaining the series’ commitment to representation. He emphasized that the ability for players to express their sexual orientation and preferences is not merely a feature but a vital aspect of the game’s identity.
“It’s everything,” London remarked in his conversation with FRVR. “I think it’s existential for the business and for society. A mainstream, beloved brand that embraces the notion that ‘love is love and people are people’ is essential. This inclusivity is what makes the game universally appealing, transcending age, gender, and nationality.”
The Essence of Self-Expression
London further elaborated on how The Sims serves as a “medium of self-expression,” particularly regarding sexuality. The game has long allowed players to form relationships with Sims of the same gender or gender presentation, fostering a sense of authenticity and connection.
“When it came to sexuality, we realized that we had to implement it in the game in order for these little humans to be little humans,” he explained. “We didn’t have to be explicit; we approached it in a comedic way. The portrayal may be tame, but it reflects the reality of human relationships.”
This inclusive ethos extends beyond sexuality, permeating various aspects of the game. London noted, “The Sims must remain agnostic for it to be successful. It should serve as a faithful canvas where players can project their own stories—stories that resonate emotionally and personally. This includes not just sexuality but also body image, race, clothing choices, career paths, and the rich diversity of human life.”
As the acquisition process unfolds, Maxis has responded to the community’s concerns with a reassuring statement, affirming that its “missions, values, and commitment remain the same.” The studio emphasized that The Sims will continue to be a space for players to express their authentic selves, regardless of the changes on the horizon.
