Disguise Inc., the renowned costume manufacturer and global costume division of JAKKS Pacific, has successfully renewed its multi-year licensing agreement for Minecraft. This renewal marks a significant milestone in their ongoing collaboration with one of the most influential brands in the gaming industry.
Continued Growth and Engagement
The year 2025 proved to be a remarkable period for Disguise, largely fueled by the success of A Minecraft Movie, which premiered on April 4. The film’s widespread acclaim not only captivated audiences but also sparked a surge in fan engagement, subsequently driving demand for related merchandise. In response, Disguise has adeptly fulfilled this demand by offering authentic character costumes, thereby enhancing the brand’s presence across retail channels nationwide.
This licensing renewal solidifies Disguise’s long-standing partnership with Minecraft, ensuring that fan engagement will continue to flourish. With a second film currently in development and set for release in 2027, Disguise is poised to remain a top-performing licensee. The company will persist in designing, developing, and distributing costumes and accessories that resonate with the Minecraft franchise.
“Our long-term partnership with Minecraft has allowed us to bring its world to life through costumes that resonate with fans of all ages. The excitement around A Minecraft Movie last year took that connection to an entirely new level. We look forward to several more years of delivering high-quality costumes to support this amazing brand, as well as a new movie to come in 2027,” said Tara Cortner, President and GM of Disguise.
For those interested in exploring Disguise’s Minecraft collection, further details can be found at disguise.com/minecraft.
