Mob Entertainment, the creative force behind the acclaimed horror franchise Poppy Playtime, has joined hands with Spark Universe to introduce a thrilling new dimension to Minecraft. The launch of the Huggy & Friends Add-On and Persona items invites players to navigate the chilling landscapes of Poppy Playtime within the beloved block-building universe of Minecraft.
New Features and Gameplay
The Huggy & Friends Add-On, priced at 990 Minecoins, transforms the familiar Minecraft environment into a suspense-laden playground. Each character, including Huggy Wuggy, Mommy Long Legs, CatNap, Doey the Doughman, and The Doctor, brings unique behaviors and encounter loops that enhance the gameplay experience. Players will find themselves evading Huggy’s relentless pursuit, engaging in Mommy Long Legs’ sinister games, and navigating the dreamlike presence of CatNap. The Doctor’s surveillance tactics and Doey’s unsettling shifts from ally to adversary add layers of complexity to the game.
Surviving these encounters allows players to earn powerful GrabPack hands, which unlock abilities such as grappling, shocking, burning, and leaping across the Minecraft world. Along the way, players may also meet the eerie Smiling Critters, who serve as loyal companions, aiding in battles and providing unique effects.
Cosmetic Enhancements
To complement the gameplay, a collection of five Persona items introduces wearable cosmetics inspired by fan-favorite characters from Poppy Playtime. Players can don the GrabPack, Huggy Wuggy Head, Kissy Missy Head, DogDay Pajamas, and CatNap Pajamas, further immersing themselves in the experience.
Benjamin Grindrod, Head of Marketplace at Spark Universe, expressed enthusiasm about the collaboration, stating, “Working with Mob Entertainment on Huggy & Friends has been an incredible opportunity. Our goal was to stay true to the suspense of Poppy Playtime while delivering the kind of open-ended fun that Minecraft players love. We can’t wait to see the creativity this collaboration sparks.”
The Huggy & Friends Add-On and Persona items are now available for purchase in the Minecraft Marketplace, and fans can catch an exclusive first look at the collaboration through the newly released trailer.
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About Mob Entertainment
Founded by brothers Zach and Seth Belanger, Mob Entertainment is dedicated to pushing the boundaries of storytelling and art. Their team consistently delivers top-tier content that captivates audiences in an ever-evolving entertainment landscape. Known for the indie horror sensation Poppy Playtime, set in an abandoned toy factory, Mob Entertainment has cultivated a significant following for its characters, including Huggy Wuggy and Catnap, across platforms like YouTube and consumer products. The studio’s mission is to craft unconventional narratives and exceptional experiences that redefine norms and achieve both artistic and commercial success.
Media Contact Info:
Interdependence Public Relations for Mob Entertainment
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