Ever since the transition from Android TV to Google TV, the home screen interface has sparked a mix of admiration and frustration among users. The modern aesthetic is appealing, yet the increasing prevalence of sponsored content has left many feeling overwhelmed. For consumers who have invested in hardware, the presence of ads can be particularly disheartening, especially when no ad-free option exists across various price points, from budget devices to high-end models.
While Apple TV 4K stands out as an ad-free alternative, a solution for Google TV users has emerged: a third-party launcher. This classic customization approach allows users to reclaim their viewing experience without the clutter of advertisements.
Ads begone: A third-party launcher is all you need
Despite the rebranding, the core operating system of Google TV retains its customizable nature, reminiscent of its Android roots. Users can easily install a replacement launcher designed specifically for the TV version of Android. Among the various options available, Projectivy Launcher has gained popularity for its user-friendly interface and effective ad removal capabilities.
Installing Projectivy Launcher is a straightforward process. Users can locate it in the Play Store or install it via a web browser or mobile device. After granting the necessary permissions, a quick adjustment in the settings menu allows users to override the default Google TV launcher. This requires enabling the Android accessibility permission, but the effort is well worth it.
Projectivy Launcher also makes the Google TV experience much smoother.
Projectivy offers a clean, efficient interface that prioritizes user experience. By default, it showcases a simple list of installed apps, eliminating the ads and sponsored content that typically clutter the Google TV interface. This streamlined approach not only enhances the visual experience but also significantly improves performance, making navigation feel quicker and more responsive, especially on devices with less powerful hardware.
Customization and options galore
Beyond its ad-free promise, Projectivy surprises users with a wealth of customization options. Users can reorder apps, hide those they rarely use, and create personalized categories. Whether one prefers a minimalist layout with only essential apps or a denser arrangement that maximizes screen space, Projectivy accommodates both styles.
The launcher boasts an impressive array of features, including the ability to adjust icon sizes, margins, and even the degree of rounded corners. Users can choose to display dynamic wallpapers sourced from Reddit or opt for a static color of their choice. This level of customization rivals that of full-fledged launchers found on Android smartphones.
Projectivy offers more customization options than most people need.
Among its many thoughtful features, Projectivy allows users to sideload APKs via URL or through a mobile app, streamlining the installation process. Additionally, it can be set to automatically open a specified app upon booting or waking from sleep—ideal for those who frequently use platforms like YouTube. The launcher also includes robust parental controls, enabling users to lock apps behind a customizable code or button combination, tailored to specific times of day.
Best of all, Projectivy is free to use, with only a few premium features requiring a one-time payment. This payment unlocks additional capabilities, such as support for custom icon packs and wallpapers, ensuring that most essential features remain accessible without cost.
For those hesitant to switch to a third-party launcher, Google TV does offer an “App-only” mode that minimizes visual clutter. By navigating to the settings menu and selecting this option, users can remove some of the distractions, though it still retains a carousel of suggested content. However, for a truly streamlined experience, Projectivy remains the superior choice.