In a strategic move to capitalize on the impending end-of-life (EOL) of Windows 10, Google has introduced a provocative pop-up ad on its homepage. This ad suggests that the experience of using Windows 10 may be akin to dealing with a “virus,” while simultaneously promoting the Chromebook Plus as a more secure alternative. With Microsoft’s decade-old operating system set to reach its EOL on October 14, 2025, Google is keen to seize this opportunity to encourage users to transition to its Chromebook line.
Is Google’s pop-up implying that Windows 10 has a security problem?
The ad boldly states, “Time for a new laptop? Get Chromebook Plus,” emphasizing that security fixes for Windows 10 will cease this October. It cleverly positions the Chromebook as “the laptop that has never had a virus.” Clicking on the “Learn more” button directs users to Google’s “Switch to Chromebook” page, which features a striking image of a laptop displaying a “Virus detected” alert, clearly taking a jab at Windows 10.
Further enhancing its message, the ad includes a spinning gear icon reminiscent of the one used in Windows, set against a blue background that reinforces the comparison. The linked Chromebook Plus page highlights key selling points such as security and simplicity, urging users to consider making the switch sooner rather than later.
Additionally, Google reassures potential switchers that they won’t miss out on essential productivity tools. With Microsoft 365 available on Chromebooks, users can continue to access familiar applications like Excel, Word, and PowerPoint without disruption.
Google’s ad might actually convince some people to try Chromebook
Despite facing competition from Bing, Google maintains a dominant position in the search engine market, holding nearly 80% of the share. The company proudly states that it drives billions of clicks to publishers, raising the question of how many of these clicks could be directed towards its new Chromebook promotion.
This is not the first instance of Google targeting Microsoft products through advertising. The company frequently promotes Chrome when it detects users on Microsoft Edge. Conversely, Microsoft has also engaged in similar tactics, as evidenced by a recent Bing ad that mimics Google’s user interface to attract clicks from Google users.
As the tech landscape continues to evolve, the question remains: will users opt for a Chromebook as Windows 10 approaches its EOL, or will they choose to extend support for their existing systems? The decision lies in the hands of consumers, who are now presented with a compelling choice.
