PlanetPlay and UNICEF Join Forces for Global Children’s Causes
In an inspiring collaboration, PlanetPlay has announced a partnership with UNICEF aimed at leveraging the gaming community to support children worldwide. This initiative will focus on creating game-based fundraisers and awareness campaigns to address various children’s issues. The inaugural project, the PlayForEveryChild PC Games Collection, is set to launch this October.
Exclusively available through PlanetPlay’s games marketplace, the PlayForEveryChild PC Games Collection promises to direct 100% of its profits to UNICEF. These funds will be utilized to enhance children’s access to education, healthcare, climate resilience programs, and emergency response efforts. In a call to action, PlanetPlay is encouraging game studios and publishers to contribute titles to the Collection by June 30.
Rhea Loucas, CEO of PlanetPlay, expressed her enthusiasm for the partnership, stating, “Games have the power to connect billions of people, and this partnership with UNICEF shows what can be possible when that power is harnessed for global impact. We’re creating a model that makes it simple for studios to get involved, meaningful for players to participate, and impactful for the communities we’re supporting. The PlayForEveryChild PC Games Collection is just the beginning.”
Andrew Todd, UNICEF UK’s director of partnerships, echoed this sentiment, highlighting the organization’s commitment to protecting children’s rights across over 190 countries. He remarked, “At UNICEF, we recognize that gaming can be a force for change. Through our new partnership with PlanetPlay, we are hoping to connect with players in meaningful ways to amplify children’s voices while offering simple, accessible ways for the games industry to take action.”
