As car manufacturers pivot away from popular phone mirroring applications like Apple CarPlay and Android Auto, they are increasingly embracing native infotainment systems. This shift is largely supported by Google, which has introduced Android Automotive and Google Built-in—two innovative software stacks designed to integrate Android’s operating system directly into vehicles. General Motors (GM), for example, has opted for a Google Built-in solution since 2023, moving away from Android Auto. Automakers present this transition as a means to enhance the connection between drivers and their vehicles. However, some consumers express frustration and confusion, suspecting that these built-in systems may prioritize new revenue streams, such as subscription models or data sales, over improving the driving experience.
Google has emerged as a significant player in the rapidly evolving infotainment landscape. Manufacturers utilize Google’s technology through two distinct operating systems: Android Automotive Operating System (AAOS) and Google Built-in. Unlike Android Auto, which merely mirrors a smartphone’s display onto the car’s dashboard, both Android Automotive and Google Built-in function as independent systems, complete with applications and features that operate independently of a mobile device. While linking a phone to a car via a shared Google account can enhance compatibility, neither system necessitates the use of an Android phone. For consumers, distinguishing between Android Automotive and Google Built-in can be challenging, yet this differentiation significantly impacts the user experience and the functionality of the infotainment system.
Android Automotive vs Google Built-in
Android Automotive serves as a comprehensive software solution that automakers integrate into their vehicles to manage various functions, including radio, climate control, cameras, mirrors, lighting, seat adjustments, and instrument clusters. This open-source and highly customizable platform allows manufacturers to tailor their infotainment systems according to their brand identity and customer preferences. In some cases, drivers may not even realize that their system is powered by Google; for instance, Rivian has chosen not to brand its Android Automotive system with Google identifiers, despite utilizing the underlying architecture for its Rivian OS infotainment system.
Conversely, Google Built-in comprises a suite of applications that manufacturers license for integration into their Android automotive systems. Launched in 2020, Google Built-in enables drivers to access popular applications such as Google Maps and Gemini. Manufacturers that adopt Google Built-in also provide customers with access to the Google Play Store, allowing them to download widely-used media applications like Spotify and YouTube. Currently, sixteen automotive brands, including Honda, Volvo, Chevy, Nissan, Ford, BYD, and Renault, have incorporated Google Built-in into their offerings. For a complete list, interested parties can visit Google’s Built-in website.
A new era of car connectivity
The distinctions between Google Built-in and Android Automotive are expected to become more pronounced as Google accelerates the integration of advanced AI features into its applications. The introduction of Gemini, which is set to replace Google Assistant as the primary chatbot in the infotainment system, marks a significant advancement. This integration brings a range of voice-activated AI capabilities to the vehicle’s interior. Notably, the Google Maps application will now feature real-time traffic updates, EV-specific routing, and intelligent navigation powered by Gemini. Additionally, drivers will be able to use Gemini to manage emails and messages, create playlists, and even place dinner orders. One of the standout features, Gemini Live, allows users to engage in conversation about their destination, utilizing the car’s front-facing camera for enhanced interaction.
Google’s rollout of Gemini began earlier this summer, initially launching with vehicles that support Android Auto before expanding to popular brands featuring Google Built-in, such as Honda, Chevrolet, and Volvo. Meanwhile, some manufacturers, including Ford and Rivian, are investing in the development of their own AI assistants. GM is reportedly taking a hybrid approach, integrating Gemini into its Google Built-in software while also working on a proprietary in-vehicle AI, set to debut later this year. According to GM executive Anna Santos, this assistant will leverage “GM vehicle knowledge and OnStar intelligence” to provide capabilities beyond those of a general-purpose assistant. This dual-track strategy reflects the broader trend in the infotainment sector, where manufacturers are racing to incorporate AI into their vehicles while simultaneously nurturing their own in-house solutions. The evolution of Google’s approach to in-car software systems will be a pivotal aspect to watch in the coming years.
