Circana’s industry analyst Mat Piscatella has lauded the performance of Battlefield 6, describing it as one of the most successful premium PC titles ever tracked by the firm. In discussing the game’s launch, Piscatella noted that its momentum has been significantly driven by its PC audience, which has exhibited remarkable engagement levels since the game’s release. “We’re not announcing sales just yet. But on an engagement basis, I have been impressed by its strength on PC. In terms of the user numbers, it is doing incredibly well. It’s amongst the best we’ve ever seen for a premium game on PC,” Piscatella remarked.
He further elaborated that while the console version of Battlefield 6 has performed admirably—ranking within the Top 15 or Top 10 in the U.S.—the game’s most robust traction is evidently on PC, where the Battlefield franchise has historically cultivated its most devoted player base.
Record-Breaking Launch
This commentary follows Electronic Arts’ earlier announcement that Battlefield 6 achieved the largest launch in the franchise’s history. The publisher confirmed that the game surpassed seven million units sold within its first three days, establishing new all-time highs for both sales and player activity. During its launch weekend alone, players engaged in over 172 million matches, logged 15 million hours of streamed content, and contributed to the title reaching the highest concurrent player count the series has ever recorded.
Released on October 10, 2025, Battlefield 6 marks the eighteenth entry in EA’s esteemed first-person shooter franchise. Developed by Battlefield Studios, it reintroduces the classic large-scale warfare the series is renowned for, seamlessly blending modern combat with innovative gameplay systems. The game features a comprehensive single-player campaign set between 2027 and 2028, a redefined four-class system, and an expansive multiplayer offering that includes Conquest, Breakthrough, and the returning community-driven Portal mode.
Market Insights
Piscatella’s insights coincide with Circana’s September market report, which underscored robust spending across the gaming sector. Total software spending rose 11 percent year-over-year to .3 billion, with non-mobile subscriptions experiencing the most significant increase at 32 percent. Console and mobile spending also saw notable gains of 12 percent and 4 percent, respectively, while accessory sales experienced a decline of 10 percent, totaling 7 million.
During the same month, Borderlands 4 emerged as the top-selling game, with launch-month revenue nearly 30 percent higher than that of Borderlands 3, setting a new record for the franchise. The title also became the third best-selling game of 2025 year-to-date and dominated both the Xbox and PC charts. Other significant performers included NBA 2K26, EA Sports FC 26, Madden NFL 26, and Ghost of Yotei, the latter achieving sales comparable to Ghost of Tsushima despite differing console environments.
Battlefield 6 Among the Best-Performing Premium PC Games, Says Circana Analyst
Circana’s industry analyst Mat Piscatella has lauded the performance of Battlefield 6, describing it as one of the most successful premium PC titles ever tracked by the firm. In discussing the game’s launch, Piscatella noted that its momentum has been significantly driven by its PC audience, which has exhibited remarkable engagement levels since the game’s release. “We’re not announcing sales just yet. But on an engagement basis, I have been impressed by its strength on PC. In terms of the user numbers, it is doing incredibly well. It’s amongst the best we’ve ever seen for a premium game on PC,” Piscatella remarked.
He further elaborated that while the console version of Battlefield 6 has performed admirably—ranking within the Top 15 or Top 10 in the U.S.—the game’s most robust traction is evidently on PC, where the Battlefield franchise has historically cultivated its most devoted player base.
Record-Breaking Launch
This commentary follows Electronic Arts’ earlier announcement that Battlefield 6 achieved the largest launch in the franchise’s history. The publisher confirmed that the game surpassed seven million units sold within its first three days, establishing new all-time highs for both sales and player activity. During its launch weekend alone, players engaged in over 172 million matches, logged 15 million hours of streamed content, and contributed to the title reaching the highest concurrent player count the series has ever recorded.
Released on October 10, 2025, Battlefield 6 marks the eighteenth entry in EA’s esteemed first-person shooter franchise. Developed by Battlefield Studios, it reintroduces the classic large-scale warfare the series is renowned for, seamlessly blending modern combat with innovative gameplay systems. The game features a comprehensive single-player campaign set between 2027 and 2028, a redefined four-class system, and an expansive multiplayer offering that includes Conquest, Breakthrough, and the returning community-driven Portal mode.
Market Insights
Piscatella’s insights coincide with Circana’s September market report, which underscored robust spending across the gaming sector. Total software spending rose 11 percent year-over-year to .3 billion, with non-mobile subscriptions experiencing the most significant increase at 32 percent. Console and mobile spending also saw notable gains of 12 percent and 4 percent, respectively, while accessory sales experienced a decline of 10 percent, totaling 7 million.
During the same month, Borderlands 4 emerged as the top-selling game, with launch-month revenue nearly 30 percent higher than that of Borderlands 3, setting a new record for the franchise. The title also became the third best-selling game of 2025 year-to-date and dominated both the Xbox and PC charts. Other significant performers included NBA 2K26, EA Sports FC 26, Madden NFL 26, and Ghost of Yotei, the latter achieving sales comparable to Ghost of Tsushima despite differing console environments.