Disguise, Inc., the esteemed costume division of JAKKS Pacific, Inc. (NASDAQ: JAKK), has achieved a remarkable milestone by being named the top costume manufacturer in the United States for the year-to-date (YTD) 2025. This accolade, confirmed by Circana, marks the third consecutive year that Disguise has secured this prestigious position, having ascended from second place in 2022.
Driving Forces Behind Success
The company attributes its sustained growth and market dominance to a steadfast commitment to quality licensed products and a strategic expansion of its diverse brand portfolio over the past five years. A significant contributor to this success is Disguise’s impressive gaming portfolio, with Minecraft emerging as the leading costume license in the U.S. for YTD 2025, according to Circana’s data.
The recent release of A Minecraft Movie in April 2025 has further fueled demand for Minecraft-themed costumes, a license that Disguise has held globally since 2017. From iconic characters like Creeper and Steve to newer additions such as Enderman, Ender Dragon, and Warden, Minecraft continues to captivate fans each Halloween. Notably, the newly introduced Chicken Jockey Pop-Up Costume quickly became a sought-after item, with retailers selling out well before October. The costume’s popularity even led to resale listings on eBay at nearly three times its original retail price.
A Viral Sensation
The success of the Chicken Jockey costume was amplified by a viral fan trend linked to the film’s theatrical release. A memorable scene featuring Jack Black’s character, Steve, exclaiming “Chicken Jockey!” as Jason Momoa’s character, Garret, confronts a zombie riding a chicken, ignited a “call-and-response” phenomenon among moviegoers. This moment transformed theaters into arenas of cheers, applause, and even popcorn tosses, further enhancing the costume’s appeal.
Tara Cortner, President and General Manager of Disguise, expressed pride in the company’s achievements, stating, “We are extremely proud of the success and growth we have achieved over the past three years to become the top costume manufacturer in the U.S. and anticipate even more proud moments ahead. Minecraft continues to be a cornerstone of our success. Our long-term partnership with Minecraft has allowed us to bring its world to life through costumes that resonate with fans of all ages. The excitement around A Minecraft Movie this year took that connection to an entirely new level.”
In an exciting development for fans, the official Instagram account for A Minecraft Movie recently announced that a sequel is in the works, slated for release in 2027.
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a prominent designer, manufacturer, and marketer of toys and consumer products, with its headquarters in Santa Monica, California. The company boasts a range of popular proprietary brands, including AirTitans®, Disguise®, and many more, alongside a variety of entertainment-inspired products. JAKKS is dedicated to making a positive impact on children’s lives through its offerings and charitable contributions. For more information, visit www.jakks.com and follow on social media.
About Disguise Inc.
Since 1987, Disguise has been a leader in the dress-up and roleplay industry, creating innovative costumes and accessories. Based in San Diego, Disguise produces a wide array of costumes for the world’s largest retailers, bringing joy and creating memories for children and adults alike. To explore Disguise’s extensive licensed dress-up collection, visit www.disguise.com and follow on social media.
MEDIA CONTACT:
PR@Disguise.com
