Disguise, Inc., the premier licensed costume manufacturer and a key division of JAKKS Pacific, Inc. (NASDAQ: JAKK), has recently reaffirmed its commitment to the Minecraft franchise by renewing its global licensing agreement for costumes and accessories. This multi-year extension not only strengthens the enduring partnership with one of the most iconic gaming brands but also highlights Minecraft’s status as a leading license within Disguise’s diverse portfolio.
Continued Growth and Fan Engagement
The Minecraft brand has proven to be a significant driver of growth for Disguise, particularly following the successful launch of A Minecraft Movie in April 2025. The film’s worldwide reception has sparked increased fan engagement and a surge in demand for authentic character costumes, enhancing the brand’s visibility across retail platforms globally.
Tara Cortner, President and General Manager of Disguise, expressed enthusiasm about the ongoing collaboration, stating, “Minecraft continues to be a cornerstone of our overall success. Our long-term partnership with Minecraft has allowed us to bring its world to life through costumes that resonate with fans of all ages. The excitement around A Minecraft Movie last year took that connection to an entirely new level, and we look forward to several more years of delivering high-quality costumes to support this amazing brand as well as a new movie to come in 2027.”
The momentum surrounding the Minecraft franchise is expected to persist, especially with the recent confirmation from the official A Minecraft Movie Instagram account regarding the development of a sequel, set to release in 2027. This announcement signals sustained demand and opens up long-term opportunities for further franchise expansion.
With the renewed agreement, Disguise will continue to innovate in the design, development, and distribution of Minecraft costumes and accessories on a global scale. The company aims to deliver products that encapsulate the creativity, adventure, and imagination that are hallmarks of the beloved franchise.
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a prominent designer, manufacturer, and marketer of toys and consumer products sold worldwide, headquartered in Santa Monica, California. The company boasts a range of popular proprietary brands, including Disguise®, Fly Wheels®, Charming™, Kidtopia™, Moose Mountain®, Maui®, ReDo® Skateboard Co., Sky Ball®, and Xtreme Power Dozer®, alongside a variety of entertainment-inspired products featuring leading licensed properties. Through its offerings and charitable initiatives, JAKKS aims to positively impact the lives of children. For more information, visit www.jakks.com and follow the company on social media platforms.
About Disguise Inc.
Since its inception in 1987, Disguise has established itself as a global leader in the dress-up and roleplay industry, creating innovative and trendsetting costumes and accessories. Based in San Diego, Disguise produces a wide array of costumes and accessories under many of the world’s leading licensed brands, as well as its proprietary lines for major retailers, including specialty, party, and pop-up stores. Each year, Disguise designs and manufactures millions of costumes, bringing joy and creating lasting memories for both children and adults. To explore Disguise’s extensive licensed dress-up collection, visit www.disguise.com and connect with them on social media.
MEDIA CONTACT:
PR@Disguise.com
A photo accompanying this announcement is available at this link.
